In Latin, FIRMO means ‘to encourage’. It also means to ‘confirm’ and to ‘strengthen’. As a company, we believe that people inherently have what it takes to pursue their goals. Our role is to harness that potential by helping create the optimal mental and emotional environment through encouraging, strengthening and confirming what is already laying dormant.
We aim to empower people to succeed by offering a platform to help people connect with their dreams, passions and vision. Our ultimate vision is to motivate people that we have the privilege to influence by challenging them to shift their thinking and their behaviour to align with where they want to go. The message of FIRMO is that no dream is too big and no idea too small to be worth our time.